Kristen Vice is the Digital Marketing Specialist for Omega Senior Living, where she supports a growing portfolio of senior living communities through strategic marketing, digital communications, and content development. Working from Omega Senior Living's home office, she partners closely with community leadership, sales teams, and operational leaders to develop marketing initiatives that help families better understand their senior living options while supporting occupancy growth across the organization.

Her work spans website strategy, search engine optimization (SEO), paid advertising, email marketing, marketing automation, analytics, social media, and content creation. She also develops sales and marketing resources, referral programs, campaign strategies, and training materials designed to help local teams communicate consistently and effectively with prospective residents and their families.

Kristen researches and writes articles covering senior living, healthy aging, caregiving, memory care, assisted living, independent living, wellness, and the decision-making process families experience when exploring senior housing. Her approach is grounded in providing practical, evidence-informed information that helps readers make confident, informed decisions while reflecting Omega Senior Living's commitment to compassionate care and exceptional resident experiences.

Before joining Omega Senior Living, Kristen spent more than a decade leading marketing initiatives for healthcare organizations and service-based businesses, specializing in digital strategy, referral growth, patient acquisition, and brand development. She holds a Bachelor of Science in Journalism from the University of Kansas, a foundation that continues to shape her focus on clear communication, thoughtful storytelling, and creating educational resources that serve both readers and search engines.

Women Who Lead in Marketing in 2025 by the Wichita Business Journal

2026 Marketing Awards Best Brand Engagement Campaign

2026 Marketing Awards Best Integrated Marketing Campaign

Support Team

Heather Cannefax

Tammy Zager

Matthew Browne

Kim DeWerff

Pam Martin

Kristen Vice

Tammy Letourneau

Alejandra Romero

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