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Matthew Browne
Digital Marketing Specialist
Matthew Browne is a Digital Marketing Specialist at Omega Senior Living, where he leads the organization's performance marketing strategy across a portfolio of senior living communities. Working from the home office marketing department, he manages the digital advertising systems that help prospective residents and their families discover Omega communities while ensuring marketing investments deliver measurable results.
Matt specializes in paid search, Performance Max campaigns, Meta advertising, geofencing, search engine optimization (SEO), analytics, and conversion tracking. He oversees campaign strategy, budget management, attribution modeling, reporting, and dashboard development, using data to continually refine performance and improve marketing efficiency. His work focuses on maximizing return on investment, reducing cost per lead, and helping communities generate qualified inquiries through thoughtful, evidence-based digital marketing strategies.
Known for his analytical approach and exceptional attention to detail, Matt works extensively with Google Ads, Google Analytics 4 (GA4), bidding strategies, audience targeting, and campaign optimization to ensure advertising dollars are invested where they have the greatest impact. By monitoring performance trends and translating complex marketing data into actionable insights, he helps community leadership make informed decisions that support occupancy growth.
Although much of his work happens behind the scenes, Matt regularly collaborates with Executive Directors, Sales Directors, and home office leadership to review campaign performance, identify opportunities for improvement, and align digital marketing efforts with each community's goals. His focus on continuous optimization and measurable outcomes helps Omega Senior Living deliver effective marketing strategies that connect more families with the senior living resources and communities they need.
